How do you simplify a complex logo for channel letters?
Key Takeaways: A recent trend shows brands stripping logos down for channel letters to keep signs readable from a distance. […]
Design, Branding & Readability
How do I choose a sign layout that reads in 2 seconds?
Key Takeaways: Many people think cramming every detail on a sign helps – it doesn’t. If a passerby needs more
How do franchises standardize channel letter specs across locations?
Key Takeaways: Standardized specs keep brand signs identical from coast to coast. Franchisors publish a detailed spec pack with exact
What is the best font for channel letters at night?
Picture driving down a lively street at night. Each business competes for your attention with bright signs. In a sea